You’ve set up your new blog. You’ve written your first post. Now what? Will anyone even notice? While a blog is a great starting point for your online marketing, in order to get the word out you also need to let people know about it. A blog is the essential content engine for your social […]
I’m all for Twitter Q&As. They can engage your audience, provide useful information and show a human face behind your business. However, timing is everything. Energy pricing is a political hot potato in the UK. Leader of the Opposition Ed Miliband announced at his recent Party Conference that a future Labour government would freeze energy […]
Building followers on Twitter is a bit like building up your email list. What’s more, the people on the list you’re building are all interested in what you have to say – they have chosen to follow you. Once you have a sizeable list, you can announce your latest product, service or event – so […]
Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take […]
In Chapter 1 of Get Up to Speed with Online Marketing, we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing […]
Sometimes with social media you don’t need to do it all yourself. Instead of starting a blog, you can comment on someone else’s or write a guest posting for a blog with a following in your niche area. Likewise with video, you can sometimes work with someone who already has a large YouTube following, and […]
WordPress is the blogging software I always recommend. It’s free, powerful, flexible and endlessly customizable. But there are two versions – and one of the questions I’m most frequently asked is which version to choose: WordPress.com or WordPress.org? Here are the pros and cons of each to help you decide. WordPress.com WordPress.com is the hosted […]
One of the best ways to market your business online is simply to make it easy to find. People seek out the information, products and services they want using search engines such as Google. But since most people don’t get beyond the first page of results, you need to be as high up the search […]
If microphones are essential to the quality of your podcast, lighting is essential for video. If you’re doing quick and informal clips, you may be able to get away with your handheld camera or iPhone and use the available light. Sometimes you want something more professional-looking, such as studio-based interviews and pieces to camera. For […]
If you don’t have a website, you don’t exist online. If you don’t have a search engine strategy, you exist – but you’re invisible. Fortunately, there are plenty of things you can do increase your findability by Google – and other search engines – which will boost your traffic, and won’t cost you a penny. […]
