On the fifth day of Christmas, I’m announcing that my 5-day email course Plan Your Online Marketing is ready! Sign up to download your free one-page online marketing plan template, and I’ll share with you my thoughts on how to plan your marketing, set your goals and complete your marketing plan with the tools, calls [...]
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Email Marketing and the Sales Funnel
In Chapter 1 of Get Up to Speed with Online Marketing we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing [...]
8 ways to use Search Engine Optimization
One of the best ways to market your business online is simply to make it easy to find. People seek out the information, products and services they want using search engines such as Google. But since most people don’t get beyond the first page of results, you need to be as high up the search [...]
10 things to consider for your website design brief
The starting point for your website is your design brief. You should think this through and put some ideas down on paper before contacting a designer. The questions below are what a designer will ask. And even if you’re doing it yourself, it’s still a good discipline to go through this process. It will help [...]
Why you need a business website
A website is the most important marketing tool for your business – if you do nothing else to market your business online, you absolutely must have a website. Fortunately it is much easier to establish a web presence than it used to be. There’s no need to put this off for a lack of geeky [...]
Five ways to increase your search engine traffic for free
If you don’t have a website, you don’t exist online. If you don’t have a search engine strategy, you exist – but you’re invisible. Fortunately, there are plenty of things you can do increase your findability by Google – and other search engines – which will boost your traffic, and won’t cost you a penny. [...]
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What people are saying
Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.
Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association
Also by Jon Reed
The Publishing Talk Guide to Twitter
“An invaluable and – crucially – easy to understand map of the world of Twitter ” – Sue Cook
