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10 Things to Consider for your Website Design Brief

The starting point for your website is your design brief. You should think this through and put some ideas down on paper before contacting a web designer or developer. The questions below are the sorts of things they will ask. And even if you’re doing it yourself, it’s still a good discipline to go through […]

Sales Funnel

Email Marketing and the Sales Funnel

In Chapter 1 of Get Up to Speed with Online Marketing, we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing […]

Search Engine Optimization

8 Ways to use Search Engine Optimization

One of the best ways to market your business online is simply to make it easy to find. People seek out the information, products and services they want using search engines such as Google. But since most people don’t get beyond the first page of results, you need to be as high up the search […]

Google on iPad

5 Ways to Increase your Search Engine Traffic

If you don’t have a website, you don’t exist online. If you don’t have a search engine strategy, you exist – but you’re invisible. Fortunately, there are plenty of things you can do increase your findability by Google – and other search engines – which will boost your traffic, and won’t cost you a penny. […]

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