At its most basic, social media marketing is about connecting with people on the social networks they use, engaging them with useful content, and drawing them onto your website where you can sell them stuff. But people may also find your website through other means – such as by searching Google, or from the web [...]
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10 things to consider for your website design brief
The starting point for your website is your design brief. You should think this through and put some ideas down on paper before contacting a designer. The questions below are what a designer will ask. And even if you’re doing it yourself, it’s still a good discipline to go through this process. It will help [...]
Why you need a business website
A website is the most important marketing tool for your business – if you do nothing else to market your business online, you absolutely must have a website. Fortunately it is much easier to establish a web presence than it used to be. There’s no need to put this off for a lack of geeky [...]
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Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.
Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association
Also by Jon Reed
The Publishing Talk Guide to Twitter
“An invaluable and – crucially – easy to understand map of the world of Twitter ” – Sue Cook
