Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take [...]
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Eleven Business Cases
Get Up to Speed features plenty of case studies from businesses who have succeeded with online marketing. Some are ‘classics’ that you may have heard of if you’re a seasoned social media watcher. Many are brand new, from business owners who generously shared their experiences with me for the book. All contain important lessons that you can apply [...]
How an online shoe retailer tripled sales with YouTube
Sometimes with social media you don’t need to do it all yourself. Instead of starting a blog, you can comment on someone else’s or write a guest posting for a blog with a following in your niche area. Likewise with video, you can sometimes work with someone who already has a large YouTube following, and [...]
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What people are saying
Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.
Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association
Also by Jon Reed
The Publishing Talk Guide to Twitter
“An invaluable and – crucially – easy to understand map of the world of Twitter ” – Sue Cook
