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Megaphones to Martinis

The marketing revolution: from megaphones to martinis

The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]

Google on iPhone

The mobile web: how social media grew so fast

One of the things that has enabled the rapid growth of social media is the increased uptake of smartphones and mobile web browsing. More and more of us access the Internet on the move from our phones. The International Telecommunications Union has even predicted that mobile access to the Internet will soon overtake access from […]

Social Media

The social web: why you need a social media presence

When did we all join the media business? How did the internet make this possible? When British computer scientist Tim Berners-Lee invented this thing called the World Wide Web in 1990, he could scarcely have imagined what it has become today: a ubiquitous part of our everyday lives. Fully integrated into our social lives, an […]


I’m a publisher. So are you.

My background is in publishing. I worked for various publishing companies for 10 years before starting my own business. In 2005 I studied part-time for a Postgraduate Diploma in Digital Media Management at Birkbeck, University of London – one of the courses I now teach on. This was the first time I came across social […]

Start Here

Social media is mainstream. Are you up to speed?

When Get Up to Speed with Online Marketing first published in 2010, you might have needed some persuading that social media marketing was something you needed to do. Today, you may need little convincing. There is no longer a battle between social media and mainstream marketing. Social media is the mainstream. Facebook has over a […]

British Gas Twitter Q&A

When Twitter Q&As go awry – British Gas hikes prices then asks for feedback using #AskBG

I’m all for Twitter Q&As. They can engage your audience, provide useful information and show a human face behind your business. However, timing is everything. Energy pricing is a political hot potato in the UK. Leader of the Opposition Ed Miliband announced at his recent Party Conference that a future Labour government would freeze energy […]

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