On the fifth day of Christmas, I’m announcing that my 5-day email course Plan Your Online Marketing is ready! Sign up to download your free one-page online marketing plan template, and I’ll share with you my thoughts on how to plan your marketing, set your goals and complete your marketing plan with the tools, calls [...]
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Email Marketing and the Sales Funnel
In Chapter 1 of Get Up to Speed with Online Marketing we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing [...]



