Jon Reed has been teaching social media marketing since its earliest days and has helped thousands of people use it via his books, blogs, lectures, workshops and courses. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill.
Jon regularly runs workshops and in-house training in social media through his company Reed Media. He has taught a series of Guardian Masterclasses on social media marketing, and lectured on the subject at several UK universities including Kingston University, City University, UCL and Birkbeck, University of London.
Jon is also founder and editor-in-chief of Publishing Talk, an online learning resource for authors and publishers. Join over 300,000 Twitter followers at @publishingtalk.
Jon also blogs about anything else that interests him on his personal blog, and can be found on most social networking sites. Follow him on Twitter at @jonreed or @getuptospeed.
The evolution of the Web has in turn led to a marketing revolution. The change is not just in technology but in culture. Hard selling has been replaced by social engagement. Instead of indiscriminately shouting sterile corporate marketing messages at people who may or may not be interested in your product or service, today you […]
One of the things that has enabled the rapid growth of social media is the increased uptake of smartphones and mobile web browsing. More and more of us access the Internet on the move from our phones. The International Telecommunications Union has even predicted that mobile access to the Internet will soon overtake access from […]
Have you noticed how visual a medium the web has become recently? In some ways this is a continuation of a long term trend. I remember when the internet was all text, with the occasional picture that took forever to download. Since then, it has steadily become more visual. The web then and now is […]
When did we all join the media business? How did the internet make this possible? When British computer scientist Tim Berners-Lee invented this thing called the World Wide Web in 1990, he could scarcely have imagined what it has become today: a ubiquitous part of our everyday lives. Fully integrated into our social lives, an […]
One of the newer social media tools, and the subject of one of the new chapters in Get Up to Speed with Online Marketing, is Google+. I know. “Not another social media tool” was my initial reaction too; especially after so many false starts and abandoned forays into social networking by Google. But it pays […]