Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take [...]
7 Ways to Enhance Your Visibility on Google Plus
By Karen May Dy on socialmediamarketinggirl.com: There’s a lot of buzz and excitement about Google Plus. I’ve played around with it for the past few months, and observed how people use it. People on Google Plus tend to share valuable content more than they promote whatever products or services they have. Isn’t that a good [...]
How to find out more about your LinkedIn Group members
For a long time now you’ve been able to access lots of demographic, growth and activity data about your Facebook fans. More recently, YouTube provided ‘insights’ into your viewers. LinkedIn has been behind the curve on analytics, but has just launched a great statistics dashboard for groups. It’s updated daily, and you don’t even have [...]
How to find out where your Twitter followers are
I’ve been looking for a social media tool for a while now to tell me where in the world my Twitter followers are. And I’m not alone: it’s something that I discussed with Joanna Penn on a recent podcast. I’d previously used the (now apparently defunct) Twitteranalyzer to give me an idea of this – but we [...]
Twelve Months of Workshops
January is when I announce my new workshops for the year ahead – and it’s going to be a busy twelve months ahead. My regular London-based workshops this year include: Social Media Marketing for Publishers – a half-day introductory course for publishers Social Media Marketing Bootcamp – a practical one-day course for small business owners Managing [...]
Eleven Business Cases
Get Up to Speed features plenty of case studies from businesses who have succeeded with online marketing. Some are ‘classics’ that you may have heard of if you’re a seasoned social media watcher. Many are brand new, from business owners who generously shared their experiences with me for the book. All contain important lessons that you can apply [...]
Ten Trends to Follow
New Year is the time when everyone makes their predictions for the year ahead – and I’m no exception. Here are ten trends I’ll be watching this year: Facebook continues to dominate. In March 2010, Facebook overtook Google in terms of Internet traffic. Goldman Sachs have just invested $1.5bn in a deal that valued Facebook at [...]
Nine Ladies Launching
Today it’s time for another #followfriday-ish shoutout. This time, to nine lleaydeahs who came to the book launch or supported the book in some way. Yes, there were some gentlemen at the launch too, but I can’t quite shoehorn them into the ninth day of Christmas… Here they are, in strict alphabetical order: I was [...]
Eight Bloggers Blogging
Happy New Year! Today I want to highlight some blogs I’ve enjoyed over the last year and think you may find useful: Mashable is one of the top ten blogs worldwide, and is a great resource for news, trends and information about social media. TechCrunch is a useful source of tech news, trends and events. [...]
Seven Questions Answered
I mentioned yesterday that I hosted a Q&A on online marketing on Twitter earlier this month. Thank you all for your questions. Here are just seven of them, with my responses in slightly more than 140 characters this time! You’ll notice I’m using Twitter Blackbird Pie, which I mentioned in Tuesday’s post, to embed the [...]
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