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  • About the Book

    This straightforward, step-by-step guide shows you affordable and effective ways to grow your business with online marketing, including websites, email, search engines and social media from blogging to Twitter. Read More

  • Look Inside

    Download Chapter 1 of the book, "Online Marketing 101" as a PDF. Read More

  • 5-Day Email Course

    Sign up for my free 5-day email course on online marketing planning and get a one-page online marketing plan template PLUS a series of five email tutorials explaining how to fill it in. Read More

More about Get Up to Speed with Online Marketing

About the Author

Jon Reed has been teaching social media marketing since its earliest days and has helped thousands of people use it via his books, blogs, lectures, workshops and courses. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He regularly runs workshops and in-house training in social media, including a social media Guardian Masterclass, and lectures on social media at several UK universities including Kingston University, City University and Birkbeck, University of London.

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Reviews

  • Suzanne Kavanagh, ALPSPhttp://www.alpsp.org

    If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.

  • Justin Cooke, Chair, British Interactive Media Associationhttp://www.bima.co.uk

    Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.

  • Recent Posts

    7 Principles of Social Media Marketing
    Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take [...]
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  • Recent Posts

    Email Marketing and the Sales Funnel
    In Chapter 1 of Get Up to Speed with Online Marketing, we look at the concept of the sales funnel, and how traditional and online marketing methods loosely map on to the stages of awareness, consideration, conversion, commitment and loyalty. The traditional marketing method of direct mail and the online marketing method of email marketing [...]
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  • Recent Posts

    How an online shoe retailer tripled its sales with YouTube
    Sometimes with social media you don’t need to do it all yourself. Instead of starting a blog, you can comment on someone else’s or write a guest posting for a blog with a following in your niche area. Likewise with video, you can sometimes work with someone who already has a large YouTube following, and [...]
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  • Recent Posts

    WordPress.com or WordPress.org?
    WordPress is the blogging software I always recommend. It’s free, powerful, flexible and endlessly customizable. But there are two versions – and one of the questions I’m most frequently asked is which version to choose: WordPress.com or WordPress.org? Here are the pros and cons of each to help you decide. WordPress.com WordPress.com is the hosted [...]
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  • Recent Posts

    8 Ways to use Search Engine Optimization
    One of the best ways to market your business online is simply to make it easy to find. People seek out the information, products and services they want using search engines such as Google. But since most people don’t get beyond the first page of results, you need to be as high up the search [...]
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