Foreword
Acknowledgements
Introduction – Traditional Marketing Doesn’t Work: Get Over It!
PART 1 – GET STRATEGIC
1. Online Marketing 101
2. Your Online Marketing Plan
PART 2 – GET ONLINE
3. Establish a Web Presence – How to build a website with no technical knowledge
4. Boost your Search Engine Rankings – How to increase your visibility on Google
5. Engage with Email – How to build an email list without annoying people
PART 3 – GET CREATIVE
6. Build a Blog – How to build trust, reputation and traffic
7. Podcast for profit – How to attract an audience of loyal listeners
8. Lights, Camera, Action! – How to produce online video on a budget
9. Show, Don’t Tell – How to showcase your business on photosharing sites
PART 4 – GET OUT THERE
10. Build a Community – How to choose and use social networks
11. Find Fans on Facebook – How to harness the world’s largest network
12. Create Credibility on LinkedIn – How to take your business networking online
13. Tap into Twitter – How to use the power of the real-time web to build a following
14. Jack into the Matrix – How to make real money in virtual worlds
15. Pass it On – How to be discovered on social bookmarking sites
PART 5 – GET HELP
16. Do you Need a Consultant? – How to find someone to help you achieve your vision
17. Get With It – An A-Z of Online Marketing
Index
