PART 1 – GET STRATEGIC
1. Online Marketing 101
Latest user statistics on Facebook
2. Your Online Marketing Plan
Clicky Web Analytics
Google Alerts
Google Analytics
Google Blogsearch
SocialMention
Technorati
Tweetdeck
TweetStats
TwitterAnalyzer
TwitterCounter
Twitterfeed
WeFollow
PART 2 – GET ONLINE
3. Establish a Web Presence – How to build a website with no technical knowledge
123-reg
Alexa
Clicky Web Analytics
E-Junkie
Eventbrite
Feedburner
GoDaddy
Google Analytics
Google Custom Search
Google Maps
Heart Internet
PayPal
Powa
Survey Monkey
Website Grader
WordPress.com
WordPress.org
Wuffoo
4. Boost your Search Engine Rankings – How to increase your visibility on Google
Add your URL to Google
Ezine Articles
Google AdWords
Google Local Business Center
Google Search-Based Keyword Tool
5. Engage with Email – How to build an email list without annoying people
Campaign Monitor
Dotmailer
Emma
Feedburner
MailChimp
MailChimp E-Commerce 360 Plugin
Short Burst
Survey Monkey
PART 3 – GET CREATIVE
6. Build a Blog – How to build trust, reputation and traffic
Blogger
Elance
Feedburner
Google Alerts
Google Blogsearch
Technorati
WordPress.com
WordPress.org
WordPress Plugins:
7. Podcast for profit – How to attract an audience of loyal listeners
AKM Music
Audacity
Audioboo
blubrry
Garageband
Hipcast
iTunes
Libsyn
Music Alley
Odeo
Pamela
PodBean.com
Podcast Alley
PodcastDirectory.com
Podcast Pickle
Skype
Soundsnap
WordPress Plugins:
8. Lights, Camera, Action! – How to produce online video on a budget
12seconds.tv
blip.tv
Camtasia – for Mac or PC
iStockphoto
FriendFeed
FriendFeed Facebook app
Twitvid
Vimeo
YouTube
YouTube Autoshare
YouTube Box Facebook app
YouTube – Create an account
YouTube – Customize your profile
9. Show, Don’t Tell – How to showcase your business on photosharing sites
blipfoto
Flickr
Flickr Uploadr
Photobucket
Picasa
Snapfish
Twitpic
Tweetphoto
Widgetbox Flickr Badge
Widgetbox Flickr Slideshow
PART 4 – GET OUT THERE
10. Build a Community – How to choose and use social networks
The largest social networks:
- QZone
- Habbo
- MySpace
- Windows Live Spaces
- Orkut
- Friendster
- Hi5
- Vkontakte
- Tagged
11. Find Fans on Facebook – How to harness the world’s largest network
Latest user statistics on Facebook
Facebook Marketplace
Create a Facebook Group
Create a Facebook Page
Create a Facebook Event
Social Ads
Facebook Apps:
- Facebook Notes
- Blog RSS Feed
- Social RSS
- My delicious
- My Flickr
- YouTube Box
- Poll
- Reviews
- Selective Tweet Status
- Facebook Page to Twitter
Static FBML
Application Builder
Facebook Username
FriendFeed
Facebook Insights
12. Create Credibility on LinkedIn – How to take your business networking online
LinkedIn Answers
LinkedIn Direct Ads
LinkedIn Groups
Request Recommendations
LinkedIn Success Stories (on the LinkedIn blog)
Tweetdeck
13. Tap into Twitter – How to use the power of the real-time web to build a following
Audioboo
Clicky Web Analytics
Cotweet
Facebook Selective Tweet Status app
Friend or Follow
Hootsuite
Ping.fm
Twellow
Tweetlater
Tweet Meme Analytics
Tweetphoto
Twiddeo
Twitpic
Twitvid
Twitter Analyzer
Twittercounter
Twitterfeed
Twitter Grader
Twitter List Widget
Twitter Rank
Twitter Tools WordPress plugin
Twitter Widget
Twiveaway
Tweetdeck
Twtvite
Twtpoll
WeFollow
Yfrog
URL shorteners:
14. Jack into the Matrix – How to make real money in virtual worlds
Second Life
List of types of business in Second Life
Club Penguin
Entropia Universe
Unity
15. Pass it On – How to be discovered on social bookmarking sites
Delicious
Delicious Tools
Digg
Sexy Bookmarks
ShareThis
StumbleUpon
StumbleUpon Analytics
Tweet Meme
PART 5 – GET HELP
16. Do you Need a Consultant? – How to find someone to help you achieve your vision
Basecamp
Brickwork India
Camtasia – for Mac or PC
Elance
Elance top 100 jobs that can be outsourced




Your book is a gem, Jon…
Many thanks indeed for sharing your experience with us, mere mortals. You seem to be so comfortable with all this, that makes me wonder why I’m so scared of it all!
I’m doing a digital marketing project (Kath Reeve’s module) for my city museum, and they don’t believe in all that either, so it’s really tricky. But I learned a lot with your 5 days email course, thanks, and am slowly getting the idea.
It’s hard to imagine me as a “public figure” though! =)
Have a nice weekend,
Claudia
This is a brilliant page Jon. I already have the book and am actively using it. Thanks.